A situational analysis:
A)does not include an assessment of a company's product lines.
B)usually starts with a positioning strategy.
C)does not include an assessment of the conditions facing the company.
D)typically involves creating branding strategies.
E)includes an assessment of its individual brands.

Question

Quizplus · Accepted Answer

A situational analysis includes an assessment of a company's internal and external environment, including market trends, competition, consumer behavior, and the company's individual brands. It does not typically start with a positioning strategy or involve creating branding strategies, as these are typically developed after the situational analysis.

A Situational Analysis