Which of the following is a primary variable used in psychographic segmentation?
A)Income
B)Lifestyles
C)Education
D)Marital status
E)Age

Question

Quizplus · Accepted Answer

Psychographic segmentation categorizes consumers based on their lifestyle, personality, attitudes, and values. Therefore, lifestyles are a primary variable used in psychographic segmentation. A, C, D, and E are demographic variables commonly used in segmentation, but not specific to psychographic segmentation.

Which of the Following Is a Primary Variable Used in Psychographic