With respect to psychographic segmentation of markets, AIO stands for:
A)activities, innovation, and opinions.
B)activities, interests, and opportunities.
C)activities, innovations, and opportunities.
D)activities, interests, and opinions.
E)actions, interests, and opinions.

Question

Quizplus · Accepted Answer

AIO stands for activities, interests, and opinions, which are the three key elements of psychographic segmentation. Activities refer to the activities that a person enjoys doing, interests refer to the things that a person is passionate about, and opinions refer to the beliefs and attitudes that a person holds. These elements are important for marketers to understand in order to create targeted and resonant marketing messages.

With Respect to Psychographic Segmentation of Markets, AIO Stands For