Degree of usage as a basis of segmentation is best reflected by:
A)the VALS principle.
B)the iceberg principle.
C)the mirror image rule.
D)the rule of equity.
E)the 80-20 rulE.Degree of use relates to the fact that a few consumers may buy a disproportionate amount of many products or brands.Industrial marketers refer to the 80-20 rule, meaning 20 percent of their buyers account for 80 percent of their sales volume.

Question

Quizplus · Accepted Answer

Degree of usage as a basis of segmentation is best reflected by the 80-20 rule, which states that a small percentage of customers (20%) account for a large percentage (80%) of sales volume. This principle is especially relevant in industrial marketing. The other choices do not specifically relate to degree of usage segmentation.

Degree of Usage as a Basis of Segmentation Is Best