Which of the following types of segmentation is employed when consumers are grouped according to their usage and buying responses to a product or service?
A)Behavioristic
B)Demographic
C)Benefit
D)Socioeconomic
E)Psychographic

Question

Quizplus · Accepted Answer

Behavioristic segmentation is based on consumer behavior and usage patterns, making it the appropriate choice for grouping consumers according to their usage and buying responses to a product or service. Demographic segmentation groups consumers based on characteristics such as age, gender, income, and education. Benefit segmentation groups consumers based on the benefits they seek from a product or service. Socioeconomic segmentation groups consumers based on their social and economic status. Psychographic segmentation groups consumers based on their personality traits, values, and lifestyle.

Which of the Following Types of Segmentation Is Employed When