FunZone Inc. identified and developed a SmartCard that can be used at fair grounds to make the ticketing process easier. The company found that the existing system was complicated and highly time-consuming. The SmartCard was easy to operate and each swipe would deduct the cost of a ride automatically. According to the given scenario, FunZone has recognized a:
A)market opportunity.
B)marketing buzz.
C)marketing engagement.
D)marketing channel.
E)market threat.

Question

Quizplus · Accepted Answer

FunZone Inc. identified a gap in the fairground ticketing process and developed a product that simplifies the process. This is an indication of recognizing a market opportunity.