Directing a company's efforts toward one or more groups of customers who share common needs is known as:
A)cross-merchandising.
B)competitor indexing.
C)mass customization.
D)market segmentation.
E)cross-branding.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a larger market into smaller groups of consumers with similar needs or characteristics, and then targeting them with specific marketing strategies to meet their needs more effectively. This allows companies to customize their offerings and messaging to each group, leading to more successful and efficient marketing efforts.

Directing a Company's Efforts Toward One or More Groups of Customers