The Manischewitz company broadened its marketing efforts to capture more of the mainstream market following a(n) ____________________________, which identified favorable demand trends for ethnic foods.

Question

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An opportunity analysis identifies market opportunities and favorable trends, which allows a company to expand their marketing efforts to capture new segments. In this case, the Manischewitz company identified favorable demand trends for ethnic foods and decided to broaden their marketing efforts to capture more of the mainstream market.

The Manischewitz Company Broadened Its Marketing Efforts to Capture More