Brown's Frozen BBQ Sandwiches are made with goat meat drenched in a sweet onion sauce.These sandwiches would not be popular in Texas, where people prefer beef, or in Miami, where a mustard-based sauce is preferred.Which of the following segmentation approaches would be best for the company, based on its desire to target specific regions?

Question

Quizplus · Accepted Answer

The best segmentation approach for Brown's Frozen BBQ Sandwiches would be geographic, as their product would have different levels of demand and acceptance in different regions based on preferences for specific types of meat and sauce. This would allow them to target specific regions where their product is more likely to be popular and successful.

Brown's Frozen BBQ Sandwiches Are Made with Goat Meat Drenched