_____ is used when the firm selects one segment and attempts to capture a large share of the market.
A)Mass marketing
B)Undifferentiated marketing
C)Concentrated marketing
D)Differentiated marketing
E)Bait-and-switch marketing

Question

Quizplus · Accepted Answer

Concentrated marketing, also known as niche marketing, focuses on targeting one specific segment of the market and aiming to capture a large share of that segment. This approach is effective when the company has a clear understanding of the needs and preferences of the chosen market segment and can tailor its products and marketing efforts to meet those specific needs. It is a cost-effective way to establish a strong position in a specialized market and can lead to higher profits and customer loyalty.

_____ Is Used When the Firm Selects One Segment and Attempts