Pluto Inc., a high-end car manufacturer, makes only 12 cars per year. The company caters only to the "super-rich" and manufacturers only on order. In this scenario, Pluto is using a _____ marketing strategy.

Question

Quizplus · Accepted Answer

Pluto Inc. is using a concentrated marketing strategy, which focuses on a specific segment of the market, the "super-rich". This allows them to provide a highly customized and exclusive product, which matches with the needs of their target audience.

Pluto Inc, a High-End Car Manufacturer, Makes Only 12 Cars Per