Frosty Inc., a beverage manufacturer, only had one product in its line and was targeting all types of customers. With respect to the market coverage alternatives, which of the following would best suit the company?

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Quizplus · Accepted Answer

Since Frosty Inc. only has one product in its line and is targeting all types of customers, undifferentiated marketing would be the most apt approach. This approach involves ignoring the segment differences and treating the entire market as a single segment. As Frosty Inc. has only one product, it does not make sense to differentiate or concentrate on a particular market segment. Furthermore, the bait-and-switch technique is fraudulent and illegal, while psychographic and niche marketing strategies are better suited for companies with multiple products or specialized audiences.