Pluto Inc., a high-end car manufacturer, makes only 12 cars per year.The company caters to the "super-rich" and manufacturers only on order.In this scenario, Pluto is using a(n)_____ marketing strategy.

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Pluto Inc. is targeting a very specific market segment of the "super-rich" and manufactures only on order. This type of strategy is known as a concentrated strategy, where the company focuses all its efforts on a small and specific market segment. It is different from an undifferentiated or mass marketing strategy, which targets a larger audience with the same product or service, and a differentiated strategy, which targets multiple market segments with different products or services. A loyalty marketing strategy, on the other hand, aims to retain and reward existing customers, which is not the case for Pluto Inc.

Pluto Inc, a High-End Car Manufacturer, Makes Only 12 Cars Per