Flash Parcel Service (FPS) built its advertising campaign around the slogan, "Our business quality speaks the language of speed." The company positioned its services based on the speed with which it delivers the service. With respect to the positioning strategies, this positioning strategy of FPS is based on:

Question

Quizplus · Accepted Answer

The positioning strategy of FPS is based on product attributes, specifically the speed of delivery. This is a key attribute that FPS is using to differentiate itself from its competitors and attract customers.

Flash Parcel Service (FPS) Built Its Advertising Campaign Around the Slogan