Treat Corp., a manufacturer of packaged soups, launched an ad campaign that provided quick and easy recipes using Treat's products on the back of the soup sachets. This is an example of positioning by:
A) product class.
B) product use.
C) price/quality.
D) competitor.
E) cultural symbol.
Correct Answer:
Verified
Q78: Which of the following is true of
Q79: _ is used when the firm selects
Q80: With respect to the market coverage alternatives,
Q81: The tagline on an ad for Baker
Q82: Flash Parcel Service (FPS) built its advertising
Q84: Venus Corporation engaged in a multi-million dollar
Q85: Saturn Inc., a fruit juice manufacturer, came
Q86: When Bauer Smith opened a men's shoe
Q87: Motor Corp., an automobile manufacturer, launched an
Q88: Henry's Supermarkets have been very effective in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents