Henry's Supermarkets has been very effective in positioning itself as stores that offer superior products at a discounted rate.With respect to the positioning strategies, its strategy reflects positioning based on

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Henry's Supermarkets positions itself based on the combination of price and quality. It offers superior quality products at a discounted rate, thereby emphasizing its value proposition to the customers. This reflects a price/quality positioning strategy.

Henry's Supermarkets Has Been Very Effective in Positioning Itself as Stores