One reason marketers are adopting the IMC approach is they understand the value of strategically integrating the various communications functions.

Question

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Marketers have realized that integrating different communication functions such as advertising, public relations, direct marketing, sales promotion, and personal selling can result in a united and more effective message that is capable of reaching and resonating with a broader audience. Therefore, they are increasingly embracing the IMC approach to achieve their marketing goals.

One Reason Marketers Are Adopting the IMC Approach Is They