When Bumble Bee Tuna participates in a trade show to encourage retailers to stock and promote its products, it is engaged in a consumer-oriented sales promotion.

Question

Quizplus · Accepted Answer

Bumble Bee Tuna is engaged in a trade-oriented sales promotion. The purpose of the trade show is to persuade retailers to carry and promote their products, not to directly appeal to the end consumer.

When Bumble Bee Tuna Participates in a Trade Show to Encourage