Which of the following best defines integrated marketing communications?
A)It is a term used in cause marketing that speaks about the degree of control customers hold over the cause they choose to support.
B)It involves coordinating the various promotional elements and other marketing activities that interact with a firm's customers.
C)It is software that gathers and analyzes information about customer interactions with all the employees of a company.
D)It is a collection of informational resources that describes a company's products and services and assists in marketing the same.
E)It involves dividing the customers into similar subgroups based on media usage, demographics, psychographics, and product usage.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the coordination and integration of all marketing communication tools, avenues and sources within a company into a seamless program designed to maximize the impact on customers and other stakeholders. It involves coordinating and integrating various promotional elements and other marketing activities that interact with a firm's customers.

Which of the Following Best Defines Integrated Marketing Communications