In the 4As' definition of integrated marketing communications, the focus is on
A)the organizations creating a sustainable supply chain for developing a socially responsible business.
B)the fact that nonpersonal communications must be totally avoided for a better communications impact.
C)the employees keeping track of future prospects by maintaining a customer interaction tracker.
D)the development of bait-and-switch marketing activities in all organizations.
E)the process of using all forms of promotion to achieve maximum communication impact.

Question

Quizplus · Accepted Answer

The 4As' definition of integrated marketing communications focuses on using all forms of promotion, such as advertising, public relations, sales promotions, direct marketing, and personal selling, together to achieve maximum communication impact. The goal is to create a seamless communication experience for the target audience by utilizing all available channels and coordinating messaging across them. Therefore, the best choice is E.

In the 4As' Definition of Integrated Marketing Communications, the Focus