The chief marketing officer who noted that "the future of marketing isn't about getting people to buy your brand, but to buy into your brand," recognized that marketing is now in the _____________ era, and companies must connect with consumers based on trust, transparency, engagement, and authenticity.
A)relationship
B)cynicism
C)promotion
D)mobile
E)sustainability

Question

Quizplus · Accepted Answer

The statement about connecting with consumers based on trust, transparency, engagement, and authenticity suggests a focus on building relationships with customers, indicating that marketing is now in the relationship era.

The Chief Marketing Officer Who Noted That "The Future of Marketing