Clave Inc., a large soap manufacturing firm, has introduced a new soap known as Honeydew.It wants to promote the soap to broad audiences across various countries in a persuasive and cost-effective manner.At the same time, it also wants to enhance the overall company image.It has a promotional budget of about $1,000,000.Which of the following forms of promotion should Clave make use of for the promotion of Honeydew?
A)mass advertising
B)direct marketing
C)personal selling
D)sales promotion
E)publicity

Question

Quizplus · Accepted Answer

To promote a new product like Honeydew on a large scale across various countries, mass advertising would be the best option. With a large budget of $1,000,000, Clave can use various forms of mass media such as television commercials, print ads, and online ads to reach a wide audience and create brand awareness.

In addition, to enhance the overall company image, Clave can also use publicity. Publicity can generate free media coverage for the product and the company, which can create a positive image and increase credibility. Clave can use press releases, media tours, and social media tactics to create buzz around the new soap and position itself as a socially responsible company that cares about its customers and the environment.

Clave Inc, a Large Soap Manufacturing Firm, Has Introduced a New