The National Egg Association has been promoting the benefits of eggs for many years. It aims to educate customers about the nutritional values of eggs through ads which are aired in several states. It is making use of _____.
A)direct-response advertising
B)professional advertising
C)primary-demand advertising
D)selective-demand advertising
E)trade advertising

Question

Quizplus · Accepted Answer

Primary-demand advertising is used to promote the benefits of a product category as a whole rather than specific brands. The National Egg Association is promoting the benefits of eggs in general and not any particular brand of eggs, making it a form of primary-demand advertising.

The National Egg Association Has Been Promoting the Benefits of Eggs