Which of the following promotional tools best suits a business-to-business marketer who sells expensive, risky, and often complex products?
A)print advertising
B)sales promotion
C)public relations
D)personal selling
E)publicity

Question

Quizplus · Accepted Answer

Personal selling is the best promotional tool for a business-to-business marketer who sells expensive, risky, and often complex products as it allows for direct communication and the building of relationships with potential customers. Sales promotions, print advertising, publicity, and public relations may not be as effective in conveying the value and benefits of such products.

Which of the Following Promotional Tools Best Suits a Business-To-Business