_____ involves the process for planning, executing, evaluating, and controlling the use of various promotional-mix elements to effectively reach target audiences.
A)Marketing information system management
B)Integrated marketing communications management
C)Customer relationship management
D)Differential communications management
E)Communications process accounting

Question

Quizplus · Accepted Answer

The description given in the question is of Integrated Marketing Communications (IMC) management. IMC involves coordinating various promotional tools like advertising, sales promotion, personal selling, public relations, direct marketing, and online communications to achieve specific marketing objectives. The process of IMC includes planning, executing, evaluating, and controlling the use of these tools to effectively reach the target audience. Therefore, option B is the correct answer.

_____ Involves the Process for Planning, Executing, Evaluating, and Controlling