What is the major advantage of personal selling over advertising as a communication method?
A)Personal selling involves the usage of mass media, whereas advertising does not.
B)Personal selling improves the image of the firm, whereas advertising does not.
C)Personal selling activates the receiver's selective processes, whereas advertising does not.
D)Personal selling results in sales responses that are difficult to measure, whereas advertising results in immediate feedback.
E)Personal selling involves direct contact between the buyer and seller, whereas advertising deals with indirect contact.

Question

Quizplus · Accepted Answer

Personal selling involves direct contact between the buyer and seller, which allows for more personalized communication and the ability to address specific needs and concerns of the buyer. Advertising, on the other hand, involves indirect contact and is typically less personalized. This direct contact is the major advantage of personal selling over advertising.

What Is the Major Advantage of Personal Selling Over Advertising