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Which of the Following Statements Describes Consumers' Feelings About Advertising

Question 15

Multiple Choice

Which of the following statements describes consumers' feelings about advertising they perceive to be irritating or distasteful?


A) Consumers can be offended by the mere fact that certain products are even advertised.
B) A study of prime time commercials found a strong product class effect with respect to the type of ads consumers perceive as irritating or distasteful.
C) Consumers tend to dislike ads that exploit consumer anxieties.
D) Ads using sexual appeals or nudity offend many consumers.
E) All of the above describe consumers' feeling about ads they perceive to be irritating or distasteful.

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