Which of the following statements can be used to refute the argument that advertising reduces the number of choices available to consumers?
A) Advertising can be used to create and maintain brand loyalty for dominant brands.
B) Dominant brands can afford to spend more on advertising and that makes it difficult for smaller brands to compete against them.
C) Heavily advertised brands dominate the market in certain product categories such as soft drinks,beer,and cereal.
D) Advertising can be used to inform consumers of new brands and offer them as an alternative to existing brands.
E) All of the above refute the argument that advertising reduces the number of choices available to consumers.
Correct Answer:
Verified
Q60: Which of the following statements describes advertising
Q61: Many economists argue advertising can have a
Q62: Economists argue advertising can have a negative
Q63: Consumer advocates argue that:
A)money spent on advertising
Q64: Which of the following is an argument
Q66: Some economists argue the reason Nike has
Q67: Which of the following alternatives to an
Q68: A situation where a company creates conditions
Q69: Some critics of Dove's "Real Beauty" campaign
Q70: Advertising can have a positive effect on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents