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Advertising Can Have a Positive Effect on Competition By

Question 70

Multiple Choice

Advertising can have a positive effect on competition by:


A) assisting new products in the market by making it possible for them to communicate the features and benefits of their products to consumers
B) serving as an entry barrier to foreign competitors
C) making it easier for small companies to compete against firms with large advertising budgets
D) limiting the number of new product introductions
E) creating economies of scale for both small and large advertisers

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