Which of the following statements describes the media's role in the self-regulation of advertising?
A) The media must accept all advertising they receive because of First Amendment guarantees of freedom of speech.
B) The media cannot refuse to accept advertising for an entire product class such as hard liquor.
C) The media can refuse to accept individual ads they find offensive or objectionable.
D) Most media accept any advertising they receive since advertising is their major source or revenue.
E) The three major networks have the least stringent advertising review process of any media.
Correct Answer:
Verified
Q1: The advertising industry's most effective self-regulatory mechanism
Q13: The _ accepts cases dealing with product
Q20: Critics of the mail catalog industry often
Q22: of the Council of Better Business Bureaus?
A)The
Q23: of the Council of Better Business Bureaus:
A)are
Q24: The courts have extended First Amendment protection
Q26: The _ is a major trade association
Q27: Television advertising:
A)has never been regulated by an
Q29: Which of the following was NOT one
Q30: is true?
A)The NARB does not have the
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