BMW's claims that is has astonishing agility and balance,near-intuitive response,and superior brakes are all examples of:

Question

Quizplus · Accepted Answer

These claims made by BMW are subjective and exaggerated statements, known as puffery. It is common in advertising to use such language to promote their products, but they are not expected to be taken literally as they cannot be quantified or proven objectively. Therefore, the claims are not misleading or deceptive, nor do they make any comparison to competitors or make any superiority claims, but they do create a positive impression of the brand.

BMW's Claims That Is Has Astonishing Agility and Balance,near-Intuitive Response,and