Under which of the following FTC programs might a firm be required to have product information verifying the veracity of its advertising claims before making any advertising claims about the product?

Question

Quizplus · Accepted Answer

The program that requires firms to have product information verifying the truthfulness of their advertising claims is advertising substantiation. This program requires firms to have adequate and reliable evidence to support their advertising claims before making them.

Under Which of the Following FTC Programs Might a Firm