Marketers should assess advertising effectiveness measures in order to:
A)determine the break-even point for total costs of advertising
B)create data for marginal cost pricing strategies
C)determine if advertising objectives are achieved
D)make sure advertising supported middlemen
E)do all of the above

Question

Quizplus · Accepted Answer

Assessing advertising effectiveness measures helps determine if the advertising objectives are achieved, which is essential for evaluating the success of an advertising campaign. The other options are not the main reasons for assessing advertising effectiveness measures.

Marketers Should Assess Advertising Effectiveness Measures in Order To