Marketers should assess advertising effectiveness measures in order to:
A)avoid costly mistakes
B)evaluate alternative strategies
C)increase the effectiveness of advertising
D)improve the likelihood of success of the ads
E)do all of the above

Question

Quizplus · Accepted Answer

Assessing advertising effectiveness measures allows marketers to avoid costly mistake, evaluate alternative strategies, increase the effectiveness of advertising, and improve the likelihood of the ads' success. Therefore, all of the above are important reasons for marketers to assess advertising effectiveness measures.

Marketers Should Assess Advertising Effectiveness Measures in Order To