Which of the following is an argument against measuring advertising effectiveness?
A)costs
B)disagreement as to what to test
C)the objections of creative people
D)difficulty in isolating the effects of specific advertisements
E)all of the above

Question

Quizplus · Accepted Answer

All of the options listed are valid arguments against measuring advertising effectiveness. Measuring effectiveness can be costly, there may be disagreements about what to test, creative teams may object to constraints on their work, and it can be difficult to isolate the effects of individual advertisements among other factors that influence consumer behavior. Despite these challenges, measuring effectiveness is often necessary to optimize advertising efforts and achieve the desired business outcomes.

Which of the Following Is an Argument Against Measuring Advertising