Advertising testing methods such as association measures,tracking studies and inquiry tests are examples of:
A)single-source,real-world methods.
B)post-test,field methods.
C)laboratory,pretest methods.
D)single source,posttest laboratory methods.
E)pretest field methods.

Question

Quizplus · Accepted Answer

Advertising testing methods such as association measures, tracking studies and inquiry tests are post-test, field methods. These methods are carried out after the ad has been exposed to consumers in real-world settings.

Advertising Testing Methods Such as Association Measures,tracking Studies and Inquiry