Physiological measures of advertising effectiveness:
A)are the most common methods for evaluating finished commercials in a laboratory setting
B)measure involuntary responses to ads
C)measure the effects of subliminal advertising
D)are only used for pretesting broadcast advertising
E)are accurately described by none of the above

Question

Quizplus · Accepted Answer

Physiological measures of advertising effectiveness are used to measure involuntary responses to ads, such as changes in heart rate, skin conductance, or facial expression. They are often used in a laboratory setting to evaluate the impact of ads on consumers. While they are not designed to measure the effects of subliminal advertising, they are a common method for pretesting broadcast advertising.

Physiological Measures of Advertising Effectiveness