Which testing method should The Home Depot employ to determine if consumers remember its new advertising campaign slogan?
A)physiological tests
B)comprehension and reaction tests
C)recall tests
D)portfolio tests
E)concept testing

Question

Quizplus · Accepted Answer

Recall tests would be the most appropriate method for determining if consumers remember The Home Depot's new advertising campaign slogan. This method involves asking participants to recall specific details or information related to the slogan, allowing the company to assess how well the message is sticking with consumers. Physiological tests would focus more on physical responses, while comprehension and reaction tests may not accurately gauge recall specifically. Portfolio tests involve showing consumers a range of possible advertising options, and concept testing is focused on early-stage testing of overall campaign ideas rather than specific slogans.

Which Testing Method Should the Home Depot Employ to Determine