Neuromarketing is described as:
A)another research methodology that promises more than it delivers
B)wiring consumers while they watch commercial
C)an alternative to asking consumers what they think
D)a major marketing research breakthrough
E)all of the above IMC Perspective 19-2.

Question

Quizplus · Accepted Answer

Neuromarketing is often overhyped and there are concerns about privacy and ethics in wiring consumers while they watch ads. However, it can be a useful tool for marketers to understand subconscious responses and emotions that consumers may not be able to articulate through self-reporting methods. Therefore, all of the above options are true regarding neuromarketing.

Neuromarketing Is Described As