_____ takes posttest measures of an advertising campaign's effectiveness at regular intervals.
A)In-depth interviews
B)Tracking studies
C)Recognition tests
D)Recall tests
E)Consumer juries

Question

Quizplus · Accepted Answer

Tracking studies are designed to measure the effectiveness of advertising campaigns at regular intervals over a period of time. By comparing results from different time periods, companies can evaluate the success of their advertising efforts and make changes as needed. In-depth interviews, recognition tests, recall tests, and consumer juries are other methods for measuring advertising effectiveness, but they are not specifically designed for ongoing tracking purposes.

_____ Takes Posttest Measures of an Advertising Campaign's Effectiveness at Regular