If the manufacturer of Jeep is interested in measuring consumers' movement through the adoption hierarchy,it should employ which of the following ad effectiveness measures?
A)Ad tracking
B)Day-after recall tests
C)Concept testing
D)Recognition test
E)Portfolio testing

Question

Quizplus · Accepted Answer

Ad tracking measures consumers' movement through the adoption hierarchy by monitoring changes in consumer awareness, attitudes, and behaviors over time.

If the Manufacturer of Jeep Is Interested in Measuring Consumers