_____ have been used to measure the effects of advertising on awareness,recall,interest,and attitudes toward the ad and/or brand as well as purchase intentions at regular intervals.
A)In-depth interviews
B)Tracking studies
C)Recognition tests
D)Recall tests
E)Consumer juries

Question

Quizplus · Accepted Answer

Tracking studies are designed to measure the impact of advertising over time. These studies are typically conducted at regular intervals by collecting data from a sample of consumers to assess changes in awareness, recall, interest, attitudes, and purchase intentions towards the advertised brand or product. In-depth interviews, recognition tests, recall tests, and consumer juries are other research methods that can be used to measure the effectiveness of advertising; however, tracking studies are best suited for monitoring changes over time.

_____ Have Been Used to Measure the Effects of Advertising