Which of the following statements about recall method for testing print ads is true?
A)The size of the ad is directly related to the likelihood of its recall.
B)The creativity of the ad has no impact on its recall.
C)Recall tests are useful when measuring an ad's impact on memory.
D)DAR tests are a popular form of post testing used for print ads.
E)The process of using recall as a pretesting method differs completely from the process of using recall as a post testing method.

Question

Quizplus · Accepted Answer

Recall tests are commonly used to measure an ad's impact on memory. Factors such as the size and creativity of the ad can affect its likelihood of recall, but these are not the only factors at play. DAR (Day-After Recall) tests are also a popular form of post-testing for print ads, but this is not relevant to the statement made in the question. The process of using recall as a pretesting or post-testing method may differ somewhat in terms of the overall research design, but the basic idea of measuring recall remains the same.

Which of the Following Statements About Recall Method for Testing