_____ measures electrical frequencies in the brain as the individual being tested responds to ads he or she is viewing.
A)Electrodermal
B)Pupillometric
C)Electroencephalographic
D)A cerebellum metric unit
E)Cerebral response

Question

Quizplus · Accepted Answer

Electroencephalographic (EEG) measures the electrical activity in the brain by placing electrodes on the scalp. EEG is often used in advertising research to measure brainwave responses to stimuli such as ads.

_____ Measures Electrical Frequencies in the Brain as the Individual