Which testing method should The Home Depot employ to determine if consumers remember its new advertising campaign slogan?
A)Physiological tests
B)Comprehension and reaction tests
C)Recall tests
D)Portfolio tests
E)Concept testing

Question

Quizplus · Accepted Answer

Recall tests would be appropriate in order to determine whether or not consumers remember The Home Depot's new advertising campaign slogan. Recall tests typically involve presenting individuals with a stimulus (in this case, the slogan) and then asking them to recall it later. This would allow The Home Depot to assess the effectiveness of its advertising campaign in terms of consumer recall.

Which Testing Method Should the Home Depot Employ to Determine