A "split-run" privilege offered by some print media allows:
A)half of an advertisement to be placed in the upper left hand corner of a page and the other half in the lower right hand corner
B)half of an advertisement to be placed on one page and the other half on the page facing it
C)the advertiser to put the identical ad in two consecutive issues
D)alternate copies of the same issue to carry different versions of the message
E)an advertiser to buy 50 percent of the back cover position in one issue

Question

Quizplus · Accepted Answer

A split-run privilege allows alternate copies of the same issue to carry different versions of the message. This is useful when trying to test the effectiveness of different versions of an ad or to target different demographics with different messaging. Choices A, B, C, and E all describe specific placement or purchasing options, but do not have anything to do with split-run privileges.

A "Split-Run" Privilege Offered by Some Print Media Allows