National Fruit Product Company,the maker of White House apple products,decided to change its label to emphasize the products' nutritional value.Which of the following physiological measures could have been used to determine which prototype label would most effectively catch a consumer's eye in a supermarket?

Question

Quizplus · Accepted Answer

Eye tracking would allow researchers to measure where and for how long consumers are looking at different parts of the label, giving insight into which design is most attention grabbing and potentially persuasive in conveying the product's nutritional value. Hemispheric lateralization, gamma activity, electrodermal response, and dermal resolution are physiological measures that are not relevant in this context.

National Fruit Product Company,the Maker of White House Apple Products,decided