_____ is a rough commercial test in which a succession of drawings and/or cartoons is shown to the receiver.
A) Animatic rough testing
B) Photomatic rough testing
C) Live-action rough testing
D) Finished product testing
E) Single source testing
Correct Answer:
Verified
Q38: Posttesting is designed to:
A)act as a benchmark
Q40: The fact that people in market research
Q41: Most television commercials are designed so that
Q42: Which of the following is one of
Q44: Theater testing:
A)is a popular field method of
Q45: _ is a method of testing ads
Q46: _ is the laboratory method of pretesting
Q47: The set of principles adopted by large
Q47: The principles of Positioning Advertising Copy Testing
Q48: _ is conducted very early in the
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