The three principal readership scores of the Starch method are:
A)seen-associated,noted,and read most.
B)comprehension,retention,and response.
C)noted,comprehended,and seen-associated.
D)readers per dollar,cost ratios,and CPMs.
E)recognition,retention,and comprehension.

Question

Quizplus · Accepted Answer

The Starch method measures advertising effectiveness through readership scores: noted, seen-associated, and read most.

The Three Principal Readership Scores of the Starch Method Are