As designed by Roper Starch Worldwide,the primary advantage offered by the recognition method of post-testing ads is:
A)the reliability of its recognition scores.
B)false claims of recognition by participants in the test.
C)the ability to judge specific aspects of an ad.
D)the potential for interviewer bias.
E)the validity of the recognition scores.

Question

Quizplus · Accepted Answer

The primary advantage offered by the recognition method of post-testing ads, as designed by Roper Starch Worldwide, is the ability to judge specific aspects of an ad. This method allows the researchers to analyze the parts of the ad that are most effective and areas that need improvement. It is a useful tool for creating and improving advertising campaigns.

As Designed by Roper Starch Worldwide,the Primary Advantage Offered by the Recognition